Activewear market seen reaching $771.8 billion by 2032

The global activewear market is projected to rise from $425.5 billion in 2022 to $771.8 billion by 2032, driven by youth fitness awareness, sports participation and broader demand across apparel, footwear and accessories. Polyester, women’s products, offline sales and fashion outer, pants and T-shirts led the market in 2022.

Why it matters: - The activewear market is expanding as fitness, sports participation and youth-focused spending support demand for apparel, footwear and accessories. - The market’s projected climb to $771.8 billion by 2032 signals continued opportunity for brands selling performance and lifestyle sportswear. - The report also flags a key headwind: rising youth interest in e-sports may pull attention away from outdoor sports and reduce activewear demand.

What happened: - Allied Market Research valued the global activewear market at $425.5 billion in 2022. - The firm estimates the market will reach $771.8 billion by 2032, growing at a 6.2% CAGR from 2023 to 2032. - The report covers activewear used for sports and physical activities including sprinting, yoga, cycling and other sports. - The market study was published June 9, 2026.

The details: - Activewear includes lightweight, breathable fabrics designed for movement and comfort. - The category includes moisture-wicking, temperature management and compression features. - Product examples include sports bras, leggings, shorts, tank tops, T-shirts and jackets. - The report segments the market by product type, fabric, gender, distribution channel and region. - Product-type categories include ready-to-wear; fashion outer, pants and T-shirts; rash guard, wet suit and swim wear; sports shoes, aqua shoes and aqua socks; and fashion brand. - Fabric categories include polyester, nylon, neoprene, polypropylene, spandex, cotton and others. - Gender categories include men, women and kids. - Distribution channels include offline and online. - Regional coverage includes North America, Europe, Asia-Pacific and LAMEA. - Polyester led demand in 2022 and is expected to keep its lead through 2032. - The fashion outer, pants and T-shirts segment dominated in 2022 and is expected to remain the largest product group. - Women’s activewear led the market in 2022 and is expected to retain that position. - Offline sales dominated in 2022 and are expected to stay ahead over the forecast period. - North America held the largest market share in 2022 and is forecast to grow at a 4.9% CAGR. - Key companies profiled include Dick’s Sporting Goods, V.F. Corporation, Columbia Sporting Company, LULULEMON ATHLETICA INC., Puma SE, NIKE, INC., Adidas AG, Under Armour, Inc., Skechers U.S.A., INC., ASICS Corporation, PVH CORP. and The GAP, INC. - The report also cites sample, purchase inquiry and checkout links, including the sample PDF request, purchase inquiry and the checkout page.

Between the lines: - The forecast points to a market that is still being shaped by everyday fitness participation, not just elite sports. - Youth engagement matters because schools, competitions and health education are helping build long-term demand for sportswear. - E-sports is a real drag on the category because more screen time can mean less physical activity and less need for activewear. - Offline’s lead suggests physical retail still plays a major role in this category, even as online channels remain part of the market mix.

What’s next: - The market is expected to keep growing through 2032 if fitness participation and sports education trends continue. - Brands are likely to keep competing on fabric performance, product mix and gender-focused assortment. - North America is expected to remain a major market, while other regions compete for share through broader sports participation and retail expansion.

The bottom line: - Activewear remains a growth market, but its pace will depend on whether fitness habits outgrow the pull of sedentary digital entertainment.