PetHey Enters Home Companion Market with WILL, Now Live on Kickstarter

SHENZHEN, GUANGDONG, CHINA, March 4, 2026 /EINPresswire.com/ -- For many people who share their homes with cats, the question is rarely whether they love their pet. It is whether the time they have actually matches the attention their cat needs. Work runs long. Errands pile up. And somewhere in the middle of an ordinary week, the gap between intention and follow-through quietly grows.

PetHey, a pet technology company based in Shenzhen, China, has launched WILL on Kickstarter with that gap in mind. WILL is a small home companion designed for households with indoor cats, built around a simple idea: that a cat left to its own devices for long stretches of the day benefits from having something in the room that notices it.

The device is not positioned as a replacement for human interaction. It is closer in spirit to a background presence — something that keeps a cat engaged through the quieter hours of the day without demanding anything from the owner in return. WILL supports playful interaction through LED light movement, a teaser wand, and cat sound cues. When owners are home, a voice command is enough to start a session. When they are not, an auto mode maintains a gentle rhythm of activity on its own.

"We were not trying to build something impressive," said Leson Luo, Product Manager at PetHey. "We were trying to build something that fits. Something a cat would actually respond to, and that an owner would not have to think about too much. A small thing that makes the day go a little better for both of them."

The design reflects that intention. WILL is compact and comes in multiple colors, shaped in a way that feels at home on a bookshelf or beside a plant on a windowsill. It does not look like a gadget. It looks like something that belongs.

The Kickstarter campaign is now live. Those interested in supporting the project or learning more can visit: https://www.kickstarter.com/projects/willbypethey/will-your-ai-cat-with-emotional-companion

About PetHey:
PetHey is a pet technology company based in Shenzhen, China, specializing in electronic pet containment, training, and behavior management products. The company develops tools designed to support the safety and well-being of pets in everyday home environments. WILL represents PetHey's expansion into the companion and enrichment category. Learn more at: https://www.petheylife.com/

YUAN XIAI
Shenzhen Wellturn Technology.Co.,Ltd
+86 137 6045 2968
sales@wellturn.com.cn

Will: Your AI robot cat with Emotional companion

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